Isabella Carvalho | On 20 December 2016

Techfoliance and I identified the 30 most popular Fintech influencers in Brazil. Here is what we found. 

Brazil is the most active country in Fintech in Latin America. With more than 200 start-ups in sectors ranging from payments to insurance, the country has become a major Fintech hub over the past years. More specifically, the city of São Paulo is the epicenter of the sector, where most start-ups, incumbents and investors are established and where top events such as Fintech Venture days, CIAB, São Paulo Fintech Summit or InnovationPay are held.

Fintech in Brazil: key figures

Brazil has one of the highest Fintech adoption rates in the world: ‘74% of bank customers adopted Fintech services’.

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Nubank is the most funded Fintech start-up in the country and received almost $180 million since its launch in 2013.

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As of today, Brazil has only half of its 200 million inhabitants online.

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More than 55 million adults in Brazil still don’t have a bank account.

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Mobile phone penetration is above 115% in the whole country.

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More than 40% of the population remain excluded from traditional banking systems.

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Top Fintech influencers in Brazil

We based our analysis on a series of metrics reflecting the engagement of each professional on the list in the Brazilian Fintech ecosystem, such as:

• Professional achievements (founding / being a member of a Fintech company, having a relevant current role in the sector, attracting considerable amount of investments to one’s companies)
• Participation in the Fintech community (organizing, hosting, speaking at or being a panelist at key events; being part of accelerators or associations fostering the development of the industry; being a thought leader in the sector)
• Social media activity (having a relevant number of followers, sharing interesting content across different social media platforms)

Please keep in mind that this is not an exhaustive list. There are many more people currently contributing directly or indirectly to the Brazilian Fintech ecosystem.

Last update: 20 November 2016

	Picture	Name	Role	Sector	City
1		Bruno Diniz	Co-founder at InnerCore Solutions | Fintech Advisor	Fintech	São Paulo
2		Fabricio Dore	Executive Design Director at McKinsey & Company | Community Manager at Fintech Brasil	Fintech	São Paulo
3		Sergio Furió	Founder & CEO at BankFacil	Personal Finance	São Paulo
4		Sergei Terentev	FinTech & Payments Leader | Entrepreneur	Payment	São Paulo
5		Alexandre Lara	Managing Partner at Clay Innovation | Managing Partner at FintechLab	Fintech	São Paulo
6		Bruno Gambier	CTO at Kitado	Payment	São Paulo
7		Denisse Cuellar	Fintech Specialist at Clay Innovation	Fintech	São Paulo
8		José Prado Villela dos Reis	Founder at Conexão Fintech	Fintech	São Paulo
9		Marcos Cavagnoli	Managing Director at 4FINANCE	Payment	São Paulo
10		Daniel Bento	Co-Founder at Bravo3	Payment	São Paulo
11		Marcelo Eisele	Partner at Rnet Consulting | Co-Founder at Blockchain Academy	Blockchain	São Paulo
12		Otto Bertanne	Co-Founder at Libor Fintech | CFO at LIBOR GROUP	Asset Management	São Paulo
13		Fabio Gonsalez	Partner at Clay Innovation | FintechLab	Fintech	São Paulo
14		Marcelo Bradaschia	Co-founder at Clay Innovation | Co-founder at FintechLab	Fintech	São Paulo
15		Fabio Silva	Fintech Entrepreneur, Venture Capitalist & Innovator	Fintech	São Paulo
16		Thiago Alvarez	Founder at GuiaBolso	Personal Finance	São Paulo
17		Juliana da Cunha Assad	Director at LCR Capital Partners	Investment	São Paulo
18		Duarte Simões de Carvalho	Global Insurance FinTech Leader at EY	InsurTech	São Paulo
19		Fabiano Fialho Camperlingo	COO Brazil at SumUp	Payment	São Paulo
20		David Velez	Founder and CEO at Nubank	Personal Finance	São Paulo
21		Marcelo Maisonnave	Co-Founder at XP Investimentos	Investment	São Paulo
22		Eldes Mattiuzo	Co-Founder and CEO at Youse Seguros	Personal Finance	São Paulo
23		Igor Senra	CEO at Moip Pagamentos	Payment	São Paulo
24		Joao Canhada	CEO at Foxbit	Bitcoin	São Paulo
25		Marcelo Coelho	Country Manager at MercadoPago	Payment	São Paulo
26		Milton Tavares Neto	Co-Founder at Konduto	Security	São Paulo
27		Tom Canabarro	Co-Founder at Konduto	Security	São Paulo
28		Candice Pascoal	Co-Founder at Kickante	Crowdfunding	São Paulo
29		Vinicius Roveda	Co-Founder and CEO at ContaAzul	Accounting	Santa Catarina
30		Henrique Dubugras	Founder at Pagar.me	Payment	São Paulo

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Please, feel free to add influencers in the comments below that we may have missed !